Member of International Association of Privacy Professionals

Digital Strategy

By identifying opportunities where improvement can be made in how digital channels and technologies are used within your business model, I can then look to get these working to deliver results.

Empowering Your Business
in the Digital World

With a deep understanding of the complex relationship between technology, people and how businesses need these to work for them in the digital world. I can help your business be noticed and succeed in a competitive world.

I have more than 20 years of experience of working on digital projects which allows me to deliver radical improvements in the way that businesses use digital channels to achieve their overall objectives.

Opportunity Identification

Opportunity identification is about finding untapped potential within your existing digital setup. Many businesses already have the tools they need but aren’t using them effectively. I assess where digital channels, technologies, or processes can be improved to better support your goals. This clarity allows us to focus efforts where they’ll have the most impact—saving time, reducing costs, and improving overall performance.

Strategic Digital Consulting

As a strategic digital consultant, I help businesses navigate the complex world of online and digital opportunities. My approach is to simplify the technical jargon and provide clear, actionable guidance tailored to your specific needs. I work across all digital touchpoints, web, social, content, and more to ensure your strategy is aligned with your business goals.

Digital Asset Management

I assist businesses in navigating the intricate landscape of online and digital opportunities. My focus is on demystifying technical jargon and delivering clear, actionable guidance tailored to your unique requirements. I work across various digital touchpoints, such as web, social media, and content to ensure your strategy is perfectly aligned with your business objectives.

Problem-Solving Approach

My problem-solving approach centers on understanding the root causes of challenges and developing practical, effective solutions. I begin by conducting a thorough analysis of the issue at hand, gathering relevant data and insights to inform my strategy. Once a solution is identified, I implement it with a focus on monitoring progress and adjusting as needed to achieve the desired outcomes.

Practical Business Insight

I provide practical business insights that empower organisations to make informed decisions and drive growth. By analysing market trends, customer behaviour, and operational efficiencies, I identify key opportunities and challenges specific to your industry. My insights are rooted in real-world data and experiences, ensuring that recommendations are actionable and tailored to your unique business context.

Core Message

I deliver actionable business insights that enable organisations to make data-driven decisions and fuel growth. Through a deep analysis of market trends, customer behavior, and operational performance, I pinpoint key opportunities and challenges unique to your industry. My approach is grounded in real-world data and experiences, ensuring that every recommendation is both practical and tailored to your specific business needs.

What do our clients say
about us?

From reading our website you know what we do and that we pride ourselves on giving our clients the best experience possible. Now you can read some words from our clients who are based across the globe.

Slide 1 new
Vic
VP, Chief Data Privacy Officer Circana, LLC

In an era of rapidly evolving privacy laws, Darren consistently demonstrated exceptional technical skill and a strong understanding of various jurisdictions’ legal requirements. He proved proficient in configuring, implementing and maintaining leading privacy management platforms; Osano, Securiti.ai, and OneTrust. These platforms formed the backbone of our consent management, data discovery, privacy rights fulfillment, and third-party cybersecurity and privacy risk assessment processes.

Slide 1
David
Senior Brand Manager Energizer Holdings

Green Arrow Consulting (GAC) has been a strategic partner in the development and maintenance Energizer International Digital platform, working with our regional offices in Asia, Middle East and Africa and Europe. Over the past 6 years GAC led the development of new websites and micro sites supporting our brands and promotional executions across multiple markets

Slide 2
Kathy
Senior Corporate Privacy Manager

Darren Tyler has been doing work for me on Energizer’s website compliance. Not only has he met our teams expectations but exceeded them. He anticipates what we need and normally has it done before I even ask for it. Darren is very thorough and always willing to tackle any challenge I throw at him. He has never missed a due date. He took on a pretty challenging project recently and came up with a great idea to solve for the issues and completed the project ahead of schedule.

Slide 3
Marcus Kalantar
Implementation Consultant Channel Advisor

Working with Darren has been an absolute pleasure. Responsible for the implementation, he demonstrated a wide range of knowledge and experience in the product as well as web technologies and web development. A driving force to complete the project but always very pleasant and not demanding at all (even during the disruption due to the Covid-19 outbreak). Overall, a very easy person to collaborate with, I have no hesitation in recommending Darren

Slide 4
Nicolò
Senior Brand Manager Energizer

I've been working with Green Arrow for the past 5 years and I've only got positive things to say. Darren's practical mind makes him really effective at cutting through complexity to find the most suitable solution. He was able to add tons of value by shielding our organisation from the technical stuff, translating our business needs into plans.

Slide 5
Reena
SEO Analysis Manager

I've known Darren for over 6 years and worked on several website projects with him. Darren is one of those few trustworthy people with whom it's a pleasure doing business. He has gone out of his way to help sort out last-minute issues on several occasions and technically I know I am in very good hands with him.

Slide 6
Daniel
Director - Healey Fox Property

Green Arrow Consultancy has developed and managed my websites for Healey Fox for over 8 years now. I have been delighted with his online media/website knowledge and skills, the great value they offer and the high level of customer service and care they have offered us.

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What do our clients say
about us?

From reading our website you know what we do and that we pride ourselves on giving our clients the best experience possible. Now you can read some words from our clients who are based across the globe.

Slide 1 new
Vic
VP, Chief Data Privacy Officer
Circana, LLC

In an era of rapidly evolving privacy laws, Darren consistently demonstrated exceptional technical skill and a strong understanding of various jurisdictions’ legal requirements. He proved proficient in configuring, implementing and maintaining leading privacy management platforms; Osano, Securiti.ai, and OneTrust. These platforms formed the backbone of our consent management, data discovery, privacy rights fulfillment, and third-party cybersecurity and privacy risk assessment processes.

Slide 1
David
Senior Brand Manager Energizer Holdings

Green Arrow Consulting (GAC) has been a strategic partner in the development and maintenance Energizer International Digital platform, working with our regional offices in Asia, Middle East and Africa and Europe. Over the past 6 years GAC led the development of new websites and micro sites supporting our brands and promotional executions across multiple markets

Slide 2
Kathy
Senior Corporate Privacy Manager

Darren Tyler has been doing work for me on Energizer’s website compliance. Not only has he met our teams expectations but exceeded them. He anticipates what we need and normally has it done before I even ask for it. Darren is very thorough and always willing to tackle any challenge I throw at him. He has never missed a due date. He took on a pretty challenging project recently and came up with a great idea to solve for the issues and completed the project ahead of schedule.

Slide 3
Marcus Kalantar
Implementation Consultant Channel Advisor

Working with Darren has been an absolute pleasure. Responsible for the implementation, he demonstrated a wide range of knowledge and experience in the product as well as web technologies and web development. A driving force to complete the project but always very pleasant and not demanding at all (even during the disruption due to the Covid-19 outbreak). Overall, a very easy person to collaborate with, I have no hesitation in recommending Darren

Slide 4
Nicolò
Senior Brand Manager Energizer

I've been working with Green Arrow for the past 5 years and I've only got positive things to say. Darren's practical mind makes him really effective at cutting through complexity to find the most suitable solution. He was able to add tons of value by shielding our organisation from the technical stuff, translating our business needs into plans.

Slide 5
Reena
SEO Analysis Manager

I've known Darren for over 6 years and worked on several website projects with him. Darren is one of those few trustworthy people with whom it's a pleasure doing business. He has gone out of his way to help sort out last-minute issues on several occasions and technically I know I am in very good hands with him.

Slide 6
Daniel
Director - Healey Fox Property

Green Arrow Consultancy has developed and managed my websites for Healey Fox for over 8 years now. I have been delighted with his online media/website knowledge and skills, the great value they offer and the high level of customer service and care they have offered us.

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Some of Our Best Works

Have a look around at some of the projects Green Arrow Consultancy has been a part of over the years.

Website Development, Consultancy

Green Arrow had developed the first website for Healey Fox at the start of our relationship 11 years ago (2011), in 2022 we developed a brand new website, the websit has a property management system and is fully integrated with SalesForce CRM system for better company management.

Social Media, Promotions, Website Development

We partnered with Scottish Hampers to help them increase engagement with people via Facebook who had a genuine interest in the products they offered. The promotion reach of 191,000 people over the course of the campaign, with 84,100 of these people viewing the campaign within the first 3 days!

Consultancy, User Testing, Website Development 

GAC completed a full independent review of Energizer Marketing team on performance compared to competitor brands and industry benchmarks in the digital space. Our digital agency had been reporting month on month self-comparisons but without the broader external context. 

User Testing, Website Development

As part of our user behavior study for Energizer, we identified these website pages were not performing as other pages on the website, the page was not getting the interaction expected. We used A/B testing to looked and test pages for performance and user engagement.

 

Promotion, Website Development, Consultancy

GAC completed a full independent review of Energizer Marketing team on performance compared to competitor brands and industry benchmarks in the digital space. Our digital agency had been reporting month on month self-comparisons but without the broader external context. 

Consultancy

The promotion for Energizer was being run across 13 countries within Europe and the winners would win a soft toy relating to the film. The promotion gave away over 20,000 ‘Secret Life of Pets’ soft toys throughout all the regions involved.

SOME OF THE WORLD'S MOST INNOVATIVE COMPANIES TRUST US

SOME OF THE WORLD'S MOST INNOVATIVE COMPANIES TRUST US

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