Are you really using your website to the full?
Your website is a major investment, therefore, you cannot afford for it to sit idle and do nothing, it needs to work for your business, just like your employees do.
Therefore, look at your website from a different angle, what if your website were a member of staff. This might seem an ‘out of the box’ idea’ but it does raise some important questions.
Would you be happy for a member of staff to sit in the window and do nothing more than look pretty? Would this really be a productive way for this member of staff to spend their time? You can’t interview a website in the way that you can an employee and after a 3-month induction period part ways if things just aren’t working out for either party.
A Website Must Make a Return on Investment
When you run a business, everyone needs to pull together and work as a team to get things done and your website is a valuable part of your team and it needs to pull its weight too.
Your website should be an invaluable marketing tool and you should be seeing regular clicks through to your website and contact from potential clients/customers through your website and digital platforms. If you are not getting regular enquiries via your website or seeing a spike in clicks through to your web pages, then something isn’t working and you need to get to the root of the problem and make your website a valuable member of the team.
Every web page on your site could do better and most websites can be improved. Look at your web pages, could some updates make it better and more resourceful for your visitors? Do you want your website to rank higher on search engines? If so, you need to make your website stand out from the crowd and give your users what they want. This could be through better content or by improving the website user experience.
My advice is to think about your users and what they want from your website and make it better for them.
After spending 21 years as a Website Designer and Digital Consultant, I have seen the mistakes that people often make and the main mistake is to think their website is “finished”. When someone believes that their website is finished, they stop improving their website. Your website is not “finished” until you’re ranking high and serving your users better than any of your competition. If you are not ranking as high as you would like to, your website is not complete.
At Green Arrow Consultancy, I am here to help ensure that you get the most out of your digital presence and with my expertise you will be able to get your website meeting its targets and objects and you will then see the full potential that your website can achieve when it works well.
Digital Asset Management & Website Consultancy
You may be interested in our Digital Asset Management service, where I study your businesses digital assets and make recommendations on KPI’s. We also work with many clients on their websites SEO. With my help, we can stay one step ahead of the competition and increase the page rankings of your web pages, so your website will reach out to more potential clients and customers.
Our clients find Green Arrow Consultancy to be a vital business partner in the 21st Century, where the business world is becoming more and more reliant on digital technology and a website tends to be the central focus of many company marketing plans.
So, to get your website to become a fully operating team member who meets its targets and objectives contact Green Arrow Consultancy to find out how you can get the most out of your website and online presence.