The Power of Linking Your Social Media to Your Website
Your website and social media pages should be working together in harmony and not fighting each other in a popularity contest of who gets the most clicks. By having these two marketing tools working together to promote your business brand you will potentially drive up interaction with potential customers and therefore sales too.
Make sure social media buttons are visible
This may seem obvious, but make sure that visitors to your website see your social media buttons. Ideally, they should be placed at the top or bottom of a website page and they need to be visible on all pages for maximum exposure.
When people do click on your social media buttons it is a good idea to have them open in a separate window, therefore keeping your website open so there is a higher chance of the user going back and looking at your website again.
Only Link to Active Pages
In the beginning, you might have thought it was a good idea to use Facebook, Twitter, LinkedIn and a variety of other platforms for maximum exposure for your business and then learnt that your target audience was only on one or two of these sites.
If you aren’t updating your business Facebook and it has laid dormant for a while, it is best not to link to it on your website. This is because it doesn’t portray a professional image for your business and customers will even wonder if you are still in business and then may go to your competition if they see your profile is inactive. Ultimately this can do more harm than good to your business brand.
Homepage Social Media Feeds
I have had clients ask if it is a good idea to have their social media feeds on their websites home page and really, it depends on your business and how often you are using your social media profiles.
Again, if you are only updating your social media on an ad-hoc basis and at irregular intervals, it is probably best to not have it visible on your homepage, as inactivity won’t impress visitors and can hinder your online efforts.
If you rely on your social media platforms to help sell your products or service and they are a valuable resource to your business, then it is a good idea to have them integrated with your website as they will help you increase sales and interaction with your target audience.
There are various ways to link up your social media platforms with your website and the team at Green Arrow Consultancy would be more than happy to talk you through what would be best for your business.
Don’t Miss the Opportunity to Add More Keywords
Fresh content and relevant keywords are still an important part of SEO and by using your keywords and content correctly can vastly improve how you will be found online.
By adding regular fresh content to your social media and to your blogs you will be helping your website stay relevant if these marketing platforms are integrated with your website.
To stay up to date with how all the big search engines are using content and keywords for searchability you need someone that keeps up to date with how the search engines crawl the web for information. By having Darren at Green Arrow Consultancy in your corner you will gain the knowledge of this 20 years of experience in designing websites, creating social media campaigns and using content and analytics to improve your ranking online.
If you are looking to update your website in 2018 and would like to have a chat with a friendly expert about integrating your social media with your website and using your social platforms to increase sales, then why not have a chat with us and we’ll be more than happy to talk you through your options and answer any questions that you have.