Analytics and User Behavior

Every company has the desire for analytics and business intelligence. This means every organization has data they need to collect, analyze, and decipher. But that is much easier said than done. As technology continuously evolves and the amount of data and data references rise exponentially, today’s fast-paced business environment may leave you with little time to rethink your analytics initiatives.

 Accessing new data sources, and being able to discern what is valuable and what is trash, is no easy accomplishment. Without the time or means to evolve—or technology that’s adaptable enough to grow with your business—you can only achieve the base level of status. Innovation will have to wait.

But all of that stops when you choose to work with us. We focus on providing insight when it comes to actions people take when using e-commerce, online gaming, social media and more. The goal of studying analytics and user behavior is to identify opportunities and trends that will help to optimize and achieve business goals and profits in the long run.

The data is gathered based on consumer activity via the business website i.e what sites people click on and visit the most when on retail sites, social media, marketing advertisements, and more. Once data has been collected we will then form a plan of attack on how to improve business according to consumer trends.

Our services can be as simple as studying consumer trends and providing a report or it could be more in-depth with A/B testing. A/B testing is when various marketing forms are tested to gauge their level of effectiveness for business purposes.

What happens in the A/B testing process is two groups are split randomly and one is labeled as the variation group while the other is labeled as the controlled group. Then from there, a range of variables will be introduced to the groups to determine which variable is the most effective when it comes to raising consumer response rates.

This type of analytical testing allows for real-time fine-tuning of commerce campaigns, website updates, and the development of online appliances, which allows companies to keep abreast of shifting trends and improve conversion.

Achieving your business outcomes, whether a small-scale proposal or an enterprise-wide ambition, mandates better insights—delivered faster than ever before. Doing that in today’s complex, connected world requires the ability to combine a high-performance blend of humans with machines, automation with intelligence, and business analytics with data science. With our services, solutions, and capabilities improving business profit will become a reality.