Unless you have decided that you have enough clients/customers and you don’t want to grow your business any further, you will need a website to help your brand grow.
As I have said in previous blogs, your website is your businesses shop window and it doesn’t matter if you are selling a product or a service, your website is your opportunity to show the world what your business has to offer.
1) Meet customers’ expectations
Your website isn’t just about selling your product or service either, it is also there to provide value to your potential and existing customers. You can use your website to inform people of valuable information, use it to provide customer service and sell your goods.
Most customers these days will expect your business to have an online presence and if you don’t, expect to get asked ’why’? Over half of people now choose to search the web when they are looking to purchase a product or service. It is convenient for them, so gone are the days of the big book that would arrive at your doorstep – the Yellow Pages, even they have a website now.
2) A business website shows your legitimate
For various reasons, people tend to think that a business is more legitimate if they have a website. If your competitors all have a website and you don’t, it will get people wondering why you have chosen to fall behind the times and not showcase your business online.
Looking credible is important and you need to show people that you are above board and legal. If you don’t do this then you will continue to lose business to your competitors who have a website and are happy to show the legitimacy of their business.
3) Those all-important sales tools
There are three main objectives of every business website and that is to:
By providing quality content you can use your website to understand more about your target audience. It is important to find out what your target market is looking for so that you can then ensure that your business provides it by informing them, then engaging with them and once they are engaged they will hopefully then convert themselves into a paying customer.
4) Website Analytics
You won’t be able to personally engage with everyone who clicks on your website, but you can use the data that those clicks provide to ensure that you are meeting their demands.
Analytics can provide your business with a wide array of information that will show you how well your website is performing and help your business grow.
The information that can be collected through analytics is:
- Your user’s demographics
- How users find your website
- The number of clicks on to your website per day/week/month.
- Your most popular web pages
- What pages users are clicking on per visit
- The amount of time that is spent on each page
- The all-important question, how frequently do users return to your website?
5) Your website is another marketing channel.
Your business website gives you a way to introduce your business and what you are offering to a whole new audience and it is another way for individuals to find you.
Like everything, how many people’s attention you grab online depends on the amount of effort that you put in. By adding a blog page and social media to your website you are raising the likelihood of people finding you.
When adding content like blog articles, think about who you are targeting and how you can gain their attention. You must write about subjects that will interest them and give value. This will spark their interest and they might even forward your content on to their friends and family if they believe that your content could be useful to them too, therefore increasing your market reach.
Now think again, what reasons have you got for not having a website?
Now tell me your reasons for not having a website. I bet the reasons you had have now diminished and you’re seeing the positive aspects that a website can bring to your small business.
Think of your website as an extension of your business card. Your website is a super doper business card that will have more reach and in time bring in more potential clients.
Please feel free to get in touch with Darren at Green Arrow Consultancy and have a chat about how he can help you with your small business website. With over 20 years as a web designer and consultant, Darren is highly experienced and will be happy to answer any questions that you may have.