“Could my Website do Better?”
A top question I get asked, and I expect it is the same for many website consultants is “Could my Website do better?” this is a good question and one I always like to talk through with a business owner or marketing manager.
Knowing whether a website is successful, or not, can be difficult sometimes. This is because there is no single definite method to measure website success. Looking at one or two aspects of a website is not enough to determine whether the website is meeting its goals.
While Key Performance indicators (KPIs) are important and cannot be discounted, a website consultant or owner still has to go the extra mile to get the true level of website success. Remember, basing your decisions on insufficient or one-sided information might make you fix wrong or non-existent problems.
Below are some basic KPI, there are many more and some website will be best using different KPI’s, I would be happy to have a chat with you.
Here are Some Indicators a Web Consultant may use to Measure Website Success:
1 Website visitors
You need to know how many people are visiting the website and whether the website is able to withstand the load. If you find that the visitors are constantly increasing, it may be time to start thinking of upgrading the web servers. A sharp drop in visitors will indicate that your website could have problems.
2 Locational Performance
If you want to access a worldwide audience, you have to constantly test the website’s speed and availability from different locations. Any time people have problems accessing a website, they could abandon it and try the next website in Google Search Results.
3 Conversions through Website
A successful website is one that converts visitors into customers. If users are taking their time to fill out contact forms, it indicates that the site has been effective enough in prompting inquiries. If submissions are on the wane, you may need to have a look at the page layout or whatever is turning users off.
4 Server load Testing
Server failures can be very costly. That is why you need to constantly monitor CPU usage to ensure that you are on top of things to avoid downtime. The best way to do this is by installing monitoring software.
5 Load tolerance of the Website
Every website has a stress limit. A successful website is one that can withstand very high traffic or sudden spikes in number of visitors. You don’t want a website that collapses suddenly in the middle of a strong marketing campaign.
6 Website quality
A website gives customers an insight into your business. If the overall quality is poor, it will leave visitors with a sour taste. Constantly remove any outdated content and eliminate all spelling errors.
7 Website Load Times
You need to know long a page takes to load completely in your web browser. At the same time, you should test to see how long it takes to download page elements like images and videos. This is another area that can be very frustrating for users.
8 Average Time Users are on a Website
The average time users spend on your website is a good way to measure your website’s success. For example, if users are spending over three minutes on the site’s Contact Page, it may need some streamlining as that is too long. If visitors are not staying engaged on your blog, it may be time to improve the quality of the content.
9 Resources downloaded
When users download your resources, it is likely that they find your opinion valuable and they are interested in your expertise. If they don’t download, find out if the resources are providing them any value.
10 Website Database performance
If your content is pulled from a particular database, monitor to see whether you are getting any real value and at the same time check for error messages.