The Basics of Website Onsite SEO?
If you’re a blogger, or have any type of website in fact, you’ve probably heard that Onsite SEO is a pivotal to the success of your website. But what is Onsite SEO, and why is it so important?
Why Search Engine Optimisation is important
Here’s the deal: you could have the best site in the world, but without an audience you won’t get anyone seeing it. Now, unless you have a ready-made audience you will be reliant on traffic from search engines like Google to bring people to your site.
Search Engine Optimisation (SEO) is the practice of optimising your site to featured prominently in search engines – primarily Google – by either ‘Onsite SEO’ or “Offsite SEO’.
The difference between Onsite and Offsite SEO
The key difference is Onsite SEO relates to optimisation methods done purely within one website or domain. Offsite SEO relates to methods implemented elsewhere on the internet (e.g. other websites).
4 ways to improve Onsite SEO
When Google ‘crawls’ your site, tags help categorise your content. For example, if a blog covers several topics, and each one is tagged in WordPress to indicate a certain category, Google may include these tags in its index.
The benefit of Google seeing your content as tagged is when your site is listed in search results, it can help searchers (your potential audience) hone in on specific categories, which makes them likelier to view your site.
Linking to other pages on your website internally helps Google build up a picture of the layout of the website. Sites that are easier to navigate are attractive to Google.
The benefit of this is that Google sees your site as more of an authoritative source of content, which makes it likelier to feature it higher in Google search results.
Speed of your Website
Page speed – i.e. the speed which a site loads fully when viewed – is one of the key factors that may influence Google. Slow-loading sites may be adversely affected in Google listings.
The benefit of a fast loading page/site is Google will consider that site more user-friendly, which means it is likely to feature more prominently in search results.
Content of website is vital important to Google, for several reasons.
● If content from a website is shared on social media, Google considers that site must be an ‘authority’
● Google can tell if content is duplicated from other sites (e.g. copy and pasted) rather than original content, so Google may demote the site in its search rankings
● If other sites link to your content, Google sees this and considers your site must have authority, and promotes the site more prominently in listings.
Simply put, if your content is good (which is usually measured by shares and links from other sites) and original or ‘fresh’, then you stand a far better chance of a priority listing.
Conclusion: Improve your Onsite SEO today to feature higher in Google
Although Google is forever changing its criteria for prioritising listing websites, these 4 criteria will always be important.
If you want to improve your Onsite SEO today, work through your site paying attention to content, speed, tags and internal linking and you’ll soon notice improvements in web traffic to your site.