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What is SEO Keyword Research?

Posted on Posted in Website SEO

Website SEO is highly important for websites

In order to make your website very competitive and be able to gain ranking in Google or other search engines, then from that rankings attracting many more internet users, you or your web content developers should master the art and science of SEO Keyword research.

Search Engine Optimisation or SEO is that process of optimizing a site through the improvement of the website’s various aspects – both internal and external – especially the web page contents; so as to heighten the number of users that will visit the site. In relation to such, the number of users that will visit the site largely depends on the search results of the search engines. Search Engines are those web -based programs that help Internet surfers in finding information on the Internet.

Basically, users type keywords related to the information they want to see over the web, now that’s all your website user, possible new client has to do. A a website manager or owner that wants to obtain high rankings in search results of major search engines such as Yahoo, MSN, or Google Search, they have to make sure that they use high quality keywords and place them is great content. To be able to do this, they need to do a SEO keyword research.

What is SEO Keyword Research

Keyword research for SEO is critical to the process of developing a website. Without keyword research SEO, you might mistakenly use wrong words within your content and you might end up on rankings that Internet users rarely get to see. As such, it is very important that you get a clear idea of what keyword research for SEO is all about. To guide you through the process, here are the steps involved in such.

Brainstorming for Key Terms

Brainstorming. This is the first step in SEO keyword research. It involves the process of thinking about the possible search engine keywords that your target consumers or target Internet users would use when they search for a product or service that relates to your website/business. To come up with a comprehensive set of possible keywords, you can opt to research for possible keyword searches, and you can even do a survey among your target consumers.

Keyword Research Tools

Use Keyword Research Tools. With so many people currently doing search engine optimisation, lots of companies have come up with tools that can be used to for keyword research SEO. Such tools indicate the frequency of keyword use in search engines. They indicate the number of times that internet users use specific search words. A couple I have used in the past are Word tracker and Overture. It must be remember that these tools as with most tools you find on the internet are not 100% reliable and some skillful thinking is always needed as to what parts of any reports produced by keyword research tool is of use and what not to use.

Test Your SEO Keyword Choices

Select your keywords and test your choices. Last in the process of keyword research for SEO is to come up with your keywords and then make great website contents about them (view our Content Creation Page). To test your choice of keywords, you should also do keyword performance analytics through the use of analytics programs that measure the traffic you get from the World Wide Web. Among the many tools that can help you evaluate your keyword choices are Indextools and ClickTracks and of course Google.


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