Google AdWords (Pay-Per-Click)
Since its inception, Google AdWords, also commonly referred to as pay-per-click (PPC) has completely revolutionised online marketing. The online advertising programme is one of the most vital parts of the top online businesses. In simple terms, Google AdWords allows users to create ads for their business by themselves. Google then displays the ads in its search results for people surfing the internet.
The effectiveness of the programme depends on the competitiveness of your keywords. At the same time, the keywords have to be phrased in such a way that they lead to actual conversions for your business.
Do I need an AdWords expert when marketing my website?
If you are still new to this concept, you may not have sufficient know-how to take full advantage of it on your own. It takes a while to learn the ropes and having an edge in a viciously competitive market is not easy. This is why it makes total sense to talk to a PPC marketing expert or even hire one of your own if you can.
Here are some of the reasons why having a Google AdWords expert would be more beneficial:
1. AdWords expert will save you money
There is a common misconception that using Google AdWords costs a lot. Nothing could be further from the truth. In fact working with an expert will make it even cheaper for you. The experts know how best to position your campaign for maximum benefit. By choosing to do it on your own, you risk getting it wrong and wasting your time and money.
2. AdWords expert will increase the rate of conversions
By working in many different business situations, experts know what it takes to increase the number of leads and inquiries on your website within a short time. The end result will be your website generating a lot of new business. Working without an expert only prolongs this process or even makes it unachievable.
3. With an expert, you focus on other important aspects of your business
For an AdWords campaign to achieve any level of success, it needs to be dynamic and adaptive to the ever changing market trends. Experts always have their finger on the pulse of the market and know how to target a campaign more accurately. With a shoddily run campaign, you will achieve zero results and lose money.
4. An AdWords expert will help develop your brand
Developing a brand is never an easy undertaking. An AdWords expert can be very useful in this process by directing your campaigns in such a way that they raise the awareness of your brand in a competitive market space. Experts know how to make advertising as effective as possible.
5. Experts have a track record of success
Most experts can show you proof of their success with their other clients. At the same time, they are open to candidly discussing your goals with you. Through this discussion, the expert will work hand in hand with you to get the absolutely best results for you. With experts, the benefits are both short run and long run.
What is Google Remarketing
This is yet another way to increase the rate of conversions on your website. Not every visitor to your website will make an immediate purchase. It is those visitors that never made an inquiry or a purchase that are targeted under Google remarketing.
Google has continued to add more controls and features to make the remarketing feature even better.