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What is my Business Website Doing for my Business?

Posted on Posted in Website Consultancy, Website Development

A surprisingly high number of small businesses do not have a website. That’s right even in 2017 not all businesses have websites. What the owners of these businesses don’t understand is that a good business website opens the business up to unlimited opportunities. If your business does not have a website, you are missing out on a powerful marketing tool. You are also missing out on the credibility that a website gives your business.

There is a common belief that websites are very expensive, the important point is that a website must give a business a true ROI (Return on Investment). The cheapest websites may not do this, that does not mean you have to spend thousands on a website. A key role of a website consultant is not to get you a website built but to talk to you about your business, understanding your business helps a website consultant deliver a plan, be that suggesting a small low cost solution or a website with a lot more to it, always talking things through with you.

If you already have a website, maybe its old, not clear to use, ask yourself the question “what is my website doing for my business” I get asked this a lot by new clients, it is a sensible question to ask along with “if I have a new website what will that do for my business”

If you are going to have a website, it is important to have it for the right reasons. It’s not enough to have a hastily constructed website without having a clear understanding of what you want it to achieve for your business. Such a website will only end up being a waste of time and resources that serves absolutely no purpose to a business.

Why have a website?

1 Business credibility via your Website

A website gives your business an opportunity to tell customers why you are the best at what you do and why they should trust you. More often than not, clients search the internet for products or services before they purchase them to ascertain their credibility first. If you have no website, or cannot be found online many clients will be put off.

2 Increased Business Revenue

Having an online presence allows your products or services to be seen by prospective customers around the clock. And the visibility is not just limited to your area, it’s worldwide. The more people visit your site, the more clients you are likely to have. This leads to an increase in sales and therefore revenue.

3 Gives you control of your online message

Merely having an online directory or a Facebook page is not enough online promotion for your business. Relying on third-party platforms limits your potential and brand awareness.

4 New Customers via Website

While having a solid customer base is great, having new customers will keep your business growing from strength to strength. A website is the surest way to connect with people who have never heard of your business before. A website consultant will help you with your online brand, from social media to new website design and development.

5 Around-the-Clock Accessibility of Your Business

Websites are accessible around the clock. That means customers don’t have to wait until a shop or office opens, it also avoids the travel cost. From the convenience of their houses or offices, customers can still access information or services, and in many cases, buy from the website.

Why you Need the Services of a Web Consultant

Are you thinking “so why do I need a Website Consultant?” you knew this part of the blog was coming after all I am a website consultant.

A website is basically your online storefront, online showcase of your business and services. That is why it needs to give a great first impression. A qualified website consultant will be able to assist you from ideas right through to design and development.

User experience is the foundation of a successful website, and this is an area that using a website consultant with true experience will help you bring value to your business website.

Even if you use a different company to build your website, just having that website consultant helping you with the planning, the website design, the website development and then moving on to social media, SEO, user studies and anything else you may need.