Importance of having Key Performance Indicators for your website
While most businesses understand the importance of having a professional website developed, they are unable to accurately link the performance of the website to that of the business. The truth is that measuring a website’s performance is not a straight forward process, this is where website KPI comes in. It takes time to understand what data you should look at and how you can obtain full value from that data.
To measure if a website’s success varies from one business to another, depending on priorities and performance criteria. That is why it is imperative for every business to have its own Key Performance Indicators (KPI) for its website. These Website KPI’s are the measures that will be used to measure the website’s performance over time, then will often be different for each business, and that’s an important reason why you should engage the services of a website consultant that is skilled in website KPjIs.
Importance of KPIs and Your Website
1 Building blocks for more specific Website KPIs
While some website KPI are general to all business websites, they can also provide a foundation upon which a business can build KPI that are specific to its own goals. Once you have these measurements in place, you will have a clearer picture and your decisions will be driven by more accurate data.
2 Website KPI and the Data from them are a great learning tool
The data you generate by measuring the website’s KPIs is a good platform for crucial conversations within different departments. For example, an adverse report on any website KPI gives you the chance to discuss with your team, plus any expert consultant and exchange ideas on how things can be made better.
3 Website KPIs give an accurate picture of the return on investment (ROI)
The goal of any business is to make profits. If you are getting more conversions from your website but you cannot see the profits, it’s either you are yet to break even or you have a problem with the website or your business. By analysing your website KPI you will know what performance metrics to adjust to maximise your websites core goals, be that exposure or profits, depending on the type of organisation you are.
4 KPIs should give an accurate analysis of the website’s traffic
Performance metrics don’t just track visitors and how many times they visit your website. You can use KPIs to determine how the visitors are getting to the website and tweak your marketing campaign accordingly. For example, is most of the traffic from Google, email blast, pay-per-click ads or social media campaigns? Once you understand this, you will be able to work on the areas of weakness.
5 KPIs help measure targets
It is important to understand that KPI are not the website’s targets themselves. They are a measure of the targets. If a website target is to make a certain number of conversions each month, your KPI will give you a measure of how far or close you are from those targets.
Why website consultants are important when setting website KPIs
To achieve website success, a website must be driven by clearly-defined goals. But even with strategies, you still need to understand how to measure performance to make sure you are on the right track.
Hiring a website consultant is the best way to give your website an edge when setting up its KPI. This is because expert consultants have a lot of experience dealing with many business environments and have a better picture of what your website performance measures should be.
If you haven’t engaged a website consultant yet, whilst bias, I would suggest you need to do so, to take full control of your website’s strategy implementation process. A good Website consultant will be able to do this and at the same time increase you websites KPI.