What is SEO? Is SEO Still Needed?
We often get people ask us ‘What is SEO and how is it important to the success of my website?’ Therefore, I thought it would be a good idea to write a blog answering these questions and also show how we at Green Arrow Consultancy can help.
Search Engine Optimisation
Search Engine Optimisation or SEO for short is basically the process to ensure the visibility of a website on search engines like Google, Bing and Yahoo. A good analogy would be that it’s like you have made an expensive TV advert and then forgotten to buy any airtime for people to see it.
Many people ask ‘aren’t search engines intelligent enough to just find my website?’
The answer is that they are smart but like most things they need a little bit of help to push your website in the right direction. Search engines do work continuously to improve their technology which crawls the internet to help users find the information that they are looking for. However, there is still limitations to how well these search engines work. You can counter-act this by spending the time getting your businesses SEO strategy right and you will find that the amount of views and work you get through your website will rise, therefore not just increasing your websites traffic but likely increasing your profits significantly too. The problem is that you need to get SEO right, as if you make the wrong move then search engines can bury your website deep in their search results where visibility will be negligible and it will make your site worthless.
Understanding Search Engine Optimisation (SEO)
When you undertake search engine optimisation it is a bit like having a quality assurance audit done, as you constantly need to keep your websites content fresh and interesting, which means regular updates. SEO looks at both the creative and the technical parts of your website to improve your ranking, visibility and also how much traffic is driven to your site.
By undertaking SEO regularly, you will help to optimise your websites search engine ranking. This means that your business will show up in online searches, so when a potential client types in ‘Plummer in South Wales’ your plumbing website based in South Wales will come up and you will hopefully get a call and via your website you will have created new business which creates the all important ROI that I often talk about with websites.
Why do you need an expert to work on your SEO?
SEO is vitally important to the overall success of your website and deciding to work with an SEO expert is a major decision, because getting the right expert advice is essential, as it can improve your websites ranking and also save you valuable time, as SEO is extremely time consuming.
Green Arrow Consultancy are unlike many of the other SEO companies that are out there, as we are based in the UK and all our SEO work is overseen by Darren Tyler (SEO and Web Consultant to Energizer Europe, Middle East, Asia, Russia and Africa). We provide a variety of services as standard to help ensure that your website performs at it’s very best and therefore gains you new clientele.
Below are the services that we provide as standard when you work with us to improve your websites SEO:
Analytic Study – This is where we look at how your website is currently performing. By providing an in-depth analysis of your website we can see how improvements to your websites ranking and overall visibility online can be made. We collect a variety of data and break it down, giving us meaningful reports in graph form. By looking at this data we can gain information on sites users, actions taken on the site, time per page and if using a smart TV, we can even go as far as collecting some data on how the apps are used and what internet based channels are watched, where content is shared to, website error tracking/alerting to what is being shared on social media channels. This is handy to find out what is being said about you online, the good and the bad reviews.
User Behaviour – Your ranking on search engines will be very much influenced by user behaviour. This is the data that gives you information on your users and will ultimately help you stay at the top of search rankings and help keep your brand visible online.
The data on user behaviour does constantly change. As people’s knowledge and understanding of the internet and search engines grows, we become more adept at searching and using different ways to find the information that we are looking for. It is important to understand why you need to use certain keywords and what content to use and share online.
Infographics – We design interesting and informative infographics based on our client’s businesses. These are great for not only websites, but social media channels too. People interact more on Twitter, Facebook, Google+ and Instagram when you post visuals. Infographics are more widely shared and clicked on than just posts that only include the written word.
Small explainer type videos – Infomercials as they are more commonly referred to are great for creating interesting, visual content with a more personal approach. Again, they are great for using on social media, as they tend to be widely shared and clicked on. You can also get a more personal response from people online.
Website consultancy – At Green Arrow Consultancy we feel that it is important for clients to have as much information as possible on how to improve their website, pointing out what works and what doesn’t, as we have knowledge of larger companies too which can help with trends and understanding the expected improvement a client’s website should see. We will talk you through how to get the most out of your website and provide you with an SEO report, which will be explained so you understand the path we are taking and why we are using certain methods.